Strategic Plan

Muir Beach Bridge Coastal Trail

Photo: Jessica Weinberg

Every five years, the Conservancy develops a Strategic Plan that identifies specific goals to guide the Conservancy’s work.  The Strategic Plan provides an overall vision and metrics to measure the effectiveness of the Conservancy’s work. It outlines the Conservancy’s priorities in the context of California’s coastal management program and communicates to our partners – local governments, state and federal agencies, private landowners, nonprofit conservation organizations, and private conservation funders– and to the general public the future role of the Conservancy in protecting coastal resources.

Strategic Plan Reports

2018 – 2022 Strategic Plan Development

We are currently in year five of the existing Strategic Plan, which was adopted in 2013 and updated in June 2015 to include project priorities for Proposition 1 expenditure and to add the goals and objectives of the newly created Santa Ana River Conservancy Program.  We have made great progress in achieving the objectives set in this plan and are now undertaking the development of the Strategic Plan for 2018-2022.


Based on our assessment of the issues facing the coast and Bay Area, the new plan will identify specific goals and numeric objectives for the Conservancy to achieve over the next five years. The purpose of the plan is to help the Conservancy prioritize its work, allocating both its staff resources and funding to projects that achieve its objectives.  Input from the public will help us to shape the plan and we will welcome this feedback during our Public Comment period in the Fall.


To date, we have submitted two memos to our Board detailing the process through which the plan will be developed, and results from our survey of stakeholders.

The initial draft of the plan will be presented to our Board at its September meeting, after which there will be a period for public comment.  All documents and information on how to submit comments will be posted here in the Autumn.


The full timeline for the development of the plan is below:

When What Who
April 2017 Draft Strategic Plan outline. Identify key drivers. Send letters to Tribes. SCC Staff
April 27 Discussion with Board about proposed process list of key drivers, and outline SCC Board
May Conduct stakeholder survey. Draft goals and objectives. SCC Staff/Stakeholders
June 15 Discussion with Board about survey results and goals and objectives SCC Board
June – August Write Draft Plan & add numerical objectives SCC Staff
September 14 Release Draft Plan to Board, Public, Tribes SCC Board
September 28 Discussion with Board about Draft Plan SCC Board
October 14 End of Public Comment Period
October Revise plan based on feedback from Board, Public, and Tribes SCC Staff
November 10 Release Final Plan SCC Board
November 30 Board meeting, final adoption SCC Board
January 2018 Publish Strategic Plan and Executive Summary SCC Staff
2018 – 2022 Work to accomplish objectives. Annual progress reports SCC Board and Staff


We are deeply grateful to everyone who is participating in the preparation of the Strategic Plan, and to everyone who partners with the Coastal Conservancy to accomplish important work along the California Coast and in the San Francisco Bay Area. Together we have done a great deal for California’s people and wildlife, but we still have much left to do.

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